14 music marketing strategies for aspiring musicians


As an indie artist, you’re probably wondering what to do to get your musical career off the ground? Is motivation enough to get there?

Know that it is not enough to simply want to succeed, but to know how to do it. Just like an entrepreneur who couldn’t sell his idea, your project will fall through. Discover in this article the 14 marketing strategies that will allow you to become famous.

Music: A Professional Career

You cannot become a leader without skill, yours is to know how to sing, you have the asset of being able to express yourself through music and to be listened to.

You are in a competitive market where everyone knows how to make good music and fights to be a star. To stand out from the others is to know your difference in terms of potential, you must master your audience, that is to say what your fans appreciate in your music.

Also you have to follow an action plan like releasing an album every 2 years and of course you have to do everything you can to get there. Then marketing strategies for the promotion of your music and finally a budget forecast.

The 14 marketing strategies to adopt

Once you have a view of the career you all embrace becomes easier. The rest is just a matter of method. So in order to achieve your goal, you need to follow these strategies:

Design a Website

The practical means for communication today is the Web. Creating your own site will allow you to be as close as possible to your audience.

Add your music on streaming platforms to spread your songs

Apple Music, Soundcloud, Spotify are music streaming platforms where people sign up to listen to music. A digital distributor will make it easy to do this.

Using Social Media to promote your music

You are presented with one of the most popular ways to take off, banal, but powerful. Imagine the number of social network subscribers you can reach! Don’t hesitate to sign up on as many social networks as possible to communicate and find your audience.

Collaborate with famous music web users

The idea here is to create a collaboration with Youtubers, bloggers, vloggers in order to share your songs or your album on their page for notoriety.

Send emails to your address book

This trick will allow you to keep your entire community informed of your tours and album release in a few clicks, in a personalized way. You can use www.mailchimp.com which is free up to 2000 contacts!

Boost your publicity

You must budget for the visibility of your content in case your publications do not reach the desired number of views. This is often the case on Facebook which limits the organic reach of publications.

Make live broadcasts on different music platforms

Get in the habit of making live videos on social networks like YouTube, Facebook, Twitch…

Record podcasts of your songs

You can record your album as a podcast and play it to your fans through your website, and even add your own comments to explain the story of your album.

Spread your videos on video-sharing sites

Having a YouTube channel is very important for the promotion of your music, but it’s not enough! There are sites and directories to share your links and optimize your visibility.

Designing your merchandise

You need to think about having your own brand and create your online store for other sources of income.

Reaching Influencers in the Music World

It’s a great way to get people talking about you through their blogs or profiles to reach more people.

Search for artists to make music videos together

An old marketing method, you absolutely must feature with other artists!

Record music tutorials

Sharing your expertise could work in your favour.

Share your season’s program on the platforms.

Share as much information as possible about your events and projects.

It is said that a well-informed man is worth two. Now you know what to do to go from a budding musician to a music star.