Using influencers to promote your music: good or bad idea?


That’s it! You’ve been dreaming about it for a long time. You’ve invested a lot of money and time for it. Today, you’re here. You have your own catalogue of musical creations.

You can feel your career taking off. They are surely good and appeal to those around you. Yes, but that’s it! How can you stand out from the competition in this vast artistic universe? The hours spent on the internet show you that you are not alone in your genius.

So you’re going to need a little help. And that’s where influencers come in. They’ll help you expose your designs for monetary gain. We’ll see what it’s all about here.

A real promotional asset

When it comes to music, opinion leaders meet on streaming platforms such as Spotify or Apple Music. They can also be found on social networks such as Facebook or Instagram. And at video hosts such as YouTube or Dailymotion.

There they benefit from large audiences with whom they have a close relationship. Also, against a financial advantage, they will ensure a part of your promotion. They will use several strategic means for this. They will put you on a playlist. They will post a publication with a link. They will slide your song into a video in the background.

In this case, they will mention you in the description with a hypertext link to your page. This user-friendly approach will avoid sticking an intrusive spam image on you and will appear more like a sound advice. It’s the kind of thing that you’re passing around among friends so that everyone can broaden their enjoyment.

Then your ally’s subscribers will be curious and willing to give you some time. That way, you’ll have created the first hook. You will still have to make sure that the page they arrive on is of high quality. The goal is to make them want to stay and stay loyal. But that’s another issue that we won’t deal with here.

Which requires a lot of reflection

Be careful though. It is true that influence marketing can make a real leap forward in terms of your reputation. But you will have to study closely the person you want to contact for your promotion.

First of all, they don’t all operate on the same channels and you will have to determine which one will correspond to your target audience. Obviously, you won’t be posting on a rap blog if you play metal. So you’ll learn about multiple networks and their typical audience. You will also focus on the members that make up the leader’s community.

It is also recommended that you take precautions in observing the liabilities of your influencer. Because a certain number of them, unscrupulous, did not hesitate to support real scams. This has destroyed their reputations and today they are no longer listened to with the same loyalty.

Others do not hesitate to swell their figures with false accounts of regulars. This attracts a large number of pigeons, who are then plucked and only reach a limited audience. I would like to make it clear, however, that if these practices exist, they should in no way be considered as a general representation of this field of activity.

Many people are practising in the straightest possible way. So, as you will have understood, you will have to be vigilant if you do not wish to be counterproductive. But, with good preparation in advance, you will be able to draw here a good resource to launch your career.